Most large companies have their own; most radio and television stations have one. Of course we’re talking about domain names which give you a good idea of what you’ll find if you go to their Web sites.
Good domain names do that – they give the public an idea of what they will find at your site, and if they are the same as your company’s name or brand, they make it easier to find your Web site on the Internet.
Your Domain Name Should Be Your Website Name
Naming your site after your domain may seem obvious to some of you, but you’ll be surprised to learn that not every website is named after the domain name even when the webmaster owns that domain name.
Naming a site after its domain name is important, for the simple reason that when people think of your website, they’ll think of it by name. If your name is also your URL, they’ll automatically know where to go.
Generic names or Brand name domains?
We feel that a domain name that matches your brand name is very important. The very name that you use to advertise your product is the name that you will want for your domain, because that is the first thing that people will try in their browser. It is also the easiest thing for them to remember, and whatever that is easily remembered, will be more likely to be tried out than the obscure domain name.